PROFILE
Highly experienced in a variety of digital marketing strategies. Specializes in e-commerce project management, content and email marketing, social media, e-commerce specialist.
Highly experienced in a variety of digital marketing strategies. Specializes in e-commerce project management, content and email marketing, social media, e-commerce specialist.
SOFTWARE SKILLS
Adobe Production Pro & Creative Cloud 2018: Photoshop, Illustrator, InDesign, Fireworks, Premiere Pro, After Effects, Animate, Spark, Lightroom, XD, Muse & Dreamweaver.
Microsoft OS10/365 - MAC OS Sierra: Adobe CC Apps, Teams, SharePoint, Word, Excel & PowerPoint.
Other Programs/Languages: Responsive Coding, Magento, Sitelink, Bronto, Vertical Response, MailChimp, Constant Contact, Google Analytics, Forms, Web Designer & Campaign URL Builder. Channel Sight, SurveyMonkey, Agile, JScript, HTML5, DHTML, ASP, CSS3, UX, GUI, SVG, and XML. TCP/IP, ArcGIS, Oracle Intro, GDPR, Section 508, ADA, PageMaker & FrontPage.
Microsoft OS10/365 - MAC OS Sierra: Adobe CC Apps, Teams, SharePoint, Word, Excel & PowerPoint.
Other Programs/Languages: Responsive Coding, Magento, Sitelink, Bronto, Vertical Response, MailChimp, Constant Contact, Google Analytics, Forms, Web Designer & Campaign URL Builder. Channel Sight, SurveyMonkey, Agile, JScript, HTML5, DHTML, ASP, CSS3, UX, GUI, SVG, and XML. TCP/IP, ArcGIS, Oracle Intro, GDPR, Section 508, ADA, PageMaker & FrontPage.
AWARDS & HONORS
2012, Owner of the Month, Zale Corporation
2007, Summa cum Laude, AIU Online
2004, Gold Web Award, American Association of Webmasters
2007, Summa cum Laude, AIU Online
2004, Gold Web Award, American Association of Webmasters
CAREER DEVELOPMENT
Sr. Web DEVELOPER • Beauty Digital Marketing • 2016 - Present
Collaborate cross-functionally with digital, IT, web, and brand marketing teams, executive management, and other project stakeholders to ensure the website, social, and email creative assets are aligned with the brand marketing strategies. Manage and build the beauty brands e-commerce marketing priorities. Achieving deadlines and improving efficiency while maintaining the highest SEO standards of quality. Partner and expedite with creative and multi-media teams for the latest in digital navigation trends and design attributes. Develop lead generation e-commerce and digital campaign performance reporting. Steer and test creative assets, landing pages, email campaigns, and website metrics for cross-browser compatibility across mobile and digital devices to increase marketing results. Drive user research and concept development, including persona and scenario development for B2B and B2C marketing. Consult with agencies for media analytics and reporting. In 2017, My team and I Initiated the first TQM email marketing program for the beauty division. We worked one on one with web & IT teams to aide in the eCRM set up for newly redesigned e-commerce & mobile-friendly websites. For 2019, I am implementing the first SIP Consumer Loyalty Program for the beauty department. My goal is the adoption and distribution to other business units.
digital communications Manager • Marketing Department • 2014 - 2016
Utilize digital content and customer relationship management systems for the purpose of facility & online sales, and customer service marketing.Formulates and implements marketing policies, procedures, and digital marketing strategies for B2C purposes.Developing long and short-range digital marketing plans. Evaluate and maintain department SEO goals and business trends weekly with Google Keyword. Design, layout, and produce digital designs as requested for the web, email, and social media e-commerce purposes. Develops sales and email campaigns for radio, TV, special events, and garrison wide production. Writes copy and prepares garrison wide brief for the bi-monthly email campaign. Proposed and established time-saving techniques for garrison special events, digital marketing, and content management materials within the first 2 months of employment.
Utilize digital content and customer relationship management systems for the purpose of facility & online sales, and customer service marketing.Formulates and implements marketing policies, procedures, and digital marketing strategies for B2C purposes.Developing long and short-range digital marketing plans. Evaluate and maintain department SEO goals and business trends weekly with Google Keyword. Design, layout, and produce digital designs as requested for the web, email, and social media e-commerce purposes. Develops sales and email campaigns for radio, TV, special events, and garrison wide production. Writes copy and prepares garrison wide brief for the bi-monthly email campaign. Proposed and established time-saving techniques for garrison special events, digital marketing, and content management materials within the first 2 months of employment.
Social Media and E-Commerce Marketing Manager • 2010 - 2013
Content Marketing Manager for IHL. E-commerce specialist and E-commerce merchandise manager. Monitors, regulates, controls and writes copy for all social media channels. Manages all company email campaigns, web content, CMS, and similar materials. Monitors email application programs regularly to strategize goals, objectives, milestones, performance, and revenue tracking rates. Designs layouts for thematic web pages and ability to provide specialized layouts and UI designs as requested by the marketing teams. Assists the marketing team in the maintenance of server-side files, new product features, UI optimization improvement, and website platform preferences. Increased overall company email revenue by 70% in 2012. Reduced bounce rate by 50%.
Consistently averages 99.7% to a 99.9% delivery rate in 2012.
Assistant Manager • store operations manager • 2008 - 2009
Prepare and set employee scheduling, assignments, training, and weekly sales goals for 5 sales managers.Monitors daily correspondence including company memoranda’s, email messages, store manuals, profit and loss reports, home office communications and regional manager instructions. Ensure store profitability and preservation with weekly oral and written staff instructions. Reviews home office goals, sets security measures and follows corporate customer service directives. Evaluate, adapt, and define team successes. Set milestones and designate team responsibilities. Boosted store sales by 20% in 6 months. Repeatedly and consistently ranked top 5 in the district for both store and employee sales.
Sr. Web Designer • Web & IT Department • 2007 - 2008
Supervised, created, and designed 20 to 30 web pages daily on DOE website using HTML, XML, UI, and CSS code languages. Designed web page layouts and produced UI designs as requested by web development team. Verified all department forms, brochures, manuals, reports, correspondence and statistical data from multiple offices using the Web Trends & Docutech software applications. Checked all publications and web pages for 508 accessible and ADA regulations hourly. Coordinated with data programmers to recommend interface between GUI and databases. Completed site redesign within 4 months of employment.
EDUCATION
American InterContinental University Online
Academic focus on Digital Design and Web Development. GPA 3.95
Degree Courses: Typography, work ethics, business presentations, corporate identity, branding, advanced graphics and web design, personal and business website development, company logos, 3D art, publications such as e-flyers, digital posters & ads, dynamic PDF, and web banners.
My professional website can be viewed here when fully completed: http://www.michellnolkedesigns.com
Academic focus on Digital Design and Web Development. GPA 3.95
Degree Courses: Typography, work ethics, business presentations, corporate identity, branding, advanced graphics and web design, personal and business website development, company logos, 3D art, publications such as e-flyers, digital posters & ads, dynamic PDF, and web banners.
My professional website can be viewed here when fully completed: http://www.michellnolkedesigns.com
CERTIFICATIONS
1999, Certified Diamontologist, Diamond Council of America
2000-2008, ADA Compliant Web Site, Americans with Disabilities Act (ADA) Compliance, Section 508, HIPPA, Web Design & Development, Microsoft Certified Systems Administrator: Microsoft Windows 2000 Server (MCSA), ESRI ArcGIS Desktop Professional,
2018, Lynda.com, UX Foundations, Prototyping & User Experience Career Development
1999, Certified Diamontologist, Diamond Council of America
2000-2008, ADA Compliant Web Site, Americans with Disabilities Act (ADA) Compliance, Section 508, HIPPA, Web Design & Development, Microsoft Certified Systems Administrator: Microsoft Windows 2000 Server (MCSA), ESRI ArcGIS Desktop Professional,
2018, Lynda.com, UX Foundations, Prototyping & User Experience Career Development